The importance of having a great profile photo!
Updated: Apr 1
Your profile picture is an important part of your LinkedIn or web presence.
Research shows that having a picture on a profile makes it 14 times more likely to be viewed.
In a world of commerce now ruled by digital interactions, your profile photo is a chance to remind people that there is a living, breathing human being behind your online written profile.
That little round image is your first chance to make a good impression on candidates, clients or future employees— and it's a key element of your brand.
Having a recent head-shot taken by a professional photographer can make the difference between getting a break or not.
A few examples (Taken off the web) of not so good profile photos
Taken by a professional photographer (me in this case...)
A reputable photographer will ensure that the lighting is flattering - literally show you off in your best light…. This should convey the look you want to portray for your brand and personality.
Over the next few weeks, I will give you some tips and maybe even reveal some photographer's secrets to help you achieve the perfect profile photo. You could try them out with a smart-phone, or use your phone to call me and let me do the hard work!
Make sure the photo looks like you!
Sounds like a strange and obvious tip but you would be surprised how many people use a photo from 10 years ago, or maybe one from uni days when they were going through a goth phase!
Your profile photo should be recent.
Use a reasonably high resolution photo, at least 400 pixels x 400 pixels. You don't want a pixelated, fuzzy photo. Also avoid using a photo taken on a phone of another photo. It will look very unprofessional! On the flipside don't use an unnecessarily large file which might take a while to load online. LinkedIn allow up to 8mb but this is really too large for a profile photo.
Last tip for today
Lighting.....You need to make sure your face is lit up nicely, not too bright and definitely not too dark. If you have a bright background you will look dark.
If your flash or any other light is too harsh it can enhance some features you might want to hide a little (maybe a slightly larger chin or nose, a double chin or large forehead). Good lighting can help disguise these features while bad lighting will make them appear more prominent.
So yes, LIGHTING is essential
There are a few other useful tips I will post in a few days, but if you prefer to leave it up to a professional then contact me to discuss. I have a mobile studio and am happy to come to your place of work or home and take some photos.
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Email me or call me